We envisioned an ad ecosystem that balanced high‑impact visuals with seamless brand unity, ensuring each placement felt fresh.

• Strategic concepting: Developed layered concepts marrying bold product close‑ups with lifestyle portraiture.

• Production pipeline: Coordinated rapid‑turnaround photo shoots and retouching schedules to respect publisher SLAs.

Cross‑platform consistency: Crafted templates adaptable to varying specs - from Wowcher’s square slots to Living Social’s rich media frames.